Network Marketing 2021

Direct selling industry may reach Rs 15,930 crore by 2021:

The Direct Selling industry in India has almost doubled since 2011 to reach Rs 12,620 crore in 2016 and is expected to grow at a compounded annual growth rate (CAGR) of about 4.8% to reach Rs 15,930 crore in 2021, reveals the study undertaken by 

ASSOCHAM

As he average sales of each participant in India is about said $300 per year, that is, Rs 20,000, where the global average is about $1,700 per participant per year or about Rs 10,000 per month, reveals the ASSOCHAM paper.

“Direct selling opportunities can be enhanced in India provided we create a conducive environment which is protecting all the stakeholders within the framework of the regulatory framework”, adds the study.

The top markets depicting the highest sales globally are USA (20%), China (19%) and Korea (9%). India’s ranking in the industry in terms of the size of the sector improved from 22nd in 2014-2015 to 20th in 2015-2016. Direct selling industry accounted for more than $183 billion in retail sales globally in the year 2015- a new sales record for the industry. Every region in the year 2015-2016 reported growth in its sales and 80% of the countries around the world reported an increase in both sales and people joining the industry, adds the study.

The Direct Selling industry’s contribution to the country can be mapped to various schemes introduced by the Government of India in the past two-three years. The industry has been playing a significant role in Skill India initiative by imparting soft skills, marketing and leadership trainings in its network. It has also contributed positively to several other flagship schemes launched by Government of India like Make in India, Digital India, Startup India and Women Empowerment, noted the study.

Despite of substantial growth over the years and a number of ways in which it has contributed to Indian economy, this industry is the most misunderstood and unacknowledged business activity. The main reason for the same is the use of networking and schemes through which the activity of direct selling is undertaken. In majority of cases (of course where credible entities/ promoters are involved) such network marketing schemes are means to increase the expanse of business.

However, India and its public has been on receiving numerous unscrupulous schemes where people have lost money, credibility, honour and livelihood, noted the study.

Though the guidelines received the overwhelmed response within the industry, there are certain other reforms which needs to be restructure to ensure a sustainable operating environment for the Direct Selling entities need for implementation of guidelines at state level, need for relaxation under the Foreign Direct Investment (‘FDI’) policy, enactment of Consumer Protection Bill and need for amendment under the PCMCS Act.

Direct selling has been leaving imprints of its growth and success globally over the years. It has become an extremely popular self-employment model across the world. There are several reasons for this immense success, best quality products, personal connection and bonding with consumers and promotions of entrepreneurship are some of the major factors contributing to its growth.

Apart from the minimum cost and low risk involved in direct selling, the popularity of this model stems from the fact that entrepreneurs engaged in direct selling are able to provide a personal touch to their interactions with customers through personalised and custom-made demonstrations and in turn, expand their professional network of contacts.

Countries such as the US, China, Japan, South Korea, Brazil, Germany, Mexico, France, the United Kingdom and Malaysia are already been listed as top direct selling markets. The reach of direct selling is spreading quickly in almost every country around the world.

Direct selling, besides providing self-employment opportunities to numerous people around the world, also helps in advancing the overall trade and commerce of an economy; thereby it contributes in boosting the overall economic growth of a country. In countries like Mexico, which have similar socio-economic structures, with one-tenth of India’s population, the size of the direct selling industry is at least eight times bigger than the Indian market.

Direct selling industry makes an economic contribution to the lives of more than 30 million people across the world and an estimated 220,000 entrepreneurs join this industry every week. The international direct selling companies account for a dominant 90 per cent of the organised market.

One of the most tangible impacts of direct selling in its new advent has been the fact that it has touched average individuals in a manner never experienced before. Giving freedom to people for doing business in the way they have always wanted is proving as a motivational factor to display their entrepreneurial skills. This is expected to accelerate further as the business grows and expands.

The sales in the direct selling sector in India is dominated by the consumer health segment, closely followed the beauty and personal care segment. Food and beverage category in direct selling registered strongest value growth of 34% during 2014-2016. Wellness and healthcare category is emerging as a clear winner in direct selling industry with significant growth year on year.

In India, the Direct Selling Industry has existed for several years, but the entry of numerous international companies, during the last five years has accorded greater visibility to this industry, which is still in a nascent stage. According an Annual Survey 2015-2016, it is estimated that over the past five years, about 500,000 people benefited from the opportunities offered by the industry.

What is IDSA Certificate

The Indian Direct Selling Association IDSA is an autonomous, self-regulatory body for the direct selling industry in India. The Association acts as an interface between the industry and policy-making bodies of the Government facilitating the cause of Direct Selling Industry in India.

IDSA strives to create and further an environment conducive to the growth of direct selling industry in India, partnering industry and government alike through advisory and consultative activities.

IDSA catalyses change by working closely with government on policy issues, enhancing efficiency and ushering in desired credibility , clarity & confidence in Direct Selling.

What is Network Marketing

What is the future of network marketing in India?

Network marketing is the future of business in the 21st century. In all good terms, it rightly has evolved over time. Beginning as a part-time job, direct selling has now a proper path in career building opportunities. In a spam of the last five years, it has emerged as a viable source of income and growth in business marketing. Network marketing growth in India has drastically spiked in recent times.

While MLM (Multi-Level Marketing) has gained popularity in the United States and other western & European countries, it is yet to establish an identity among the Indians. Here in India people are still pretty negative regarding this idea of marketing. The aura is still hitting rock bottom in its maximum terms. Listing out the major reasons here, one is the perception people have created regarding network marketing in india.

What is Network Marketing?

MLM is a type of method which is used by enterprises to sell their products. It is usually preferred over any business because the enterprises or businesses sell their products directly to the consumers and there is no mediator. This becomes possible through creating effective relationships and selling directly. The core belief on which network marketing runs is that the people here believe in passing the profit directly to the customers.

The work here is done as the distributors develop their own organizations further these organizations work by either selling their product directly to the customers or recruiting people under them forming relations and creating a network or chain.

A Negative Aura

Every single person living in India comes with a stack-packed list of stereotypes about anything and everything that comes under divergent from the basic. Especially when it comes to deciding a definite career. Evolving into a digital nation, we are yet to liberate the idea of taking risks when it comes to running or involving into businesses. Network marketing or direct selling is seen as a salesman job. Where a person has to go door to door and sell stuff. This is the common perception around it. This is not entirely true.

The industry offers a chance to outgrow of your comfort zone and dream big. Despite of people earning millions, this is still frowned upon. The second here comes with the population being too self-conscious. The market here requires people to do direct selling as well as create a network under them and multiply as well as expand. This requires constant support and motivation from the entire team. The arguments commence from stage fright to procrastination. No failure or success will ever be in your life dictionary if procrastination persists. The industry has so much to offer and the growth rate of each individual has widened the scope to make a better future.

What is network marketing growth in India?

Whether a notion is true to its facts or not, stereotypes here are hard to point a finger at. Despite all the pessimistic vibes it lets out, MLM is here to stay. Asia is the hub of marketing. We all somehow purchase any item or follow any belief mostly based on recommendations. A friend recommended some TV show, a good restaurant, any particular gadget etc. It all bottles down to recommendations from a trusted source. That’s influencer marketing for you. Relying on a dependent source and experimenting with your facts.  The core is here how you ask; the argument is plain-“A Wider market with ample network opportunities”

How is Network Marketing a Future?

Whilst any business is purely a profit-based in all sense, MLM here differs. As already mentioned above, the distributors believe in passing the profit to the customers, also while building a network they recruit people with dreams and aspirations to achieve. Working under the head, the principle motive aims to the growth of everyone connected with them. There is no sole profit here. A leader will work with you alongside. Somewhere in between selfish motive and making dreams come true, lies the hub of MLM.

To be in, be a leader, a team member. Grow together.

Network Marketing 2025

Direct selling industry can touch Rs 64,500 crore by 2025'

Once clear regulatory guidelines are in place, the direct selling industry has the potential to touch Rs 64,500 crore in turnover by 2025, from a Rs 7,200 crore size now, felt industry experts here.

Talking at sidelines of the Federation of Indian Chambers of Commerce and Industry (FICCI), Rajandeep Singh, manager, strategy, strategy & operations, management consulting, KPMG India said that countries with a thriving direct selling market, have direct selling market to GDP ratio of 0.2 to 1.2 per cent. In India direct selling market is around 0.08 per cent of the GDP at the moment, and hence has huge potential to grow.

Singh added, "Segments like wellness, cosmetics and personal care now dominate the Indian direct selling market. By 2025, we estimate that as consumer markets would grow, the disposable income of the Indian middle class would also grow by at least 2.5 times. People in these households would spend more on personal care and wellness products."

The direct selling industry in the country now engages around 5.8 million people who are involved as distributors or direct sellers. According to KPMG, this number could grow to 18 million direct sellers by 2025. Women form a significant chunk of direct sellers, and from a current 3.4 million women, their numbers could touch 10.6 million by 2025.

Rajat Banerji, co-chair, FICCI-Direct Selling Commmittee, said that the industry is waiting for changes in the regulatory framework that now governs direct selling companies, and once that comes in, direct selling industry has huge potential in India. "In countries like Mexico, which have similar socio-economic structures, with one-tenth of India's population, the size of the direct selling industry is at least eight times bigger," he said.

The Indian Direct Selling Association (IDSA) has already sought changes to the Prize Chits and Money Circulation Schemes (Banning) Act, 1978, and has urged the government to provide clarity in order to avoid misinterpretation.

The direct selling industry feels that the law in its current form is unable to distinguish between genuine direct selling companies from pyramid and ponzi schemes.

Glaze Mission and Vision

Vision

To be the gold standard of the globally acclaimed Direct selling industry by offering high quality products of enduring trust while promoting the spirit of free enterprise to bring prosperity and enrich lives.

Mission

To develop unique range of specially crafted, well researched products of great utility, safety and suitability to meet every customer need and offer them at affordable prices with sustained focus on continuous quality improvement. At the same time, devising the best business plan for the marketing and sale of products through independent distributors under a free enterprise based business process outsourcing model. While striving to grow with honesty and integrity, Glaze aims to building capacity, capability and credibility of the distribution channel, by imparting focused training and education to the business partners and employees to improve their potential.

Our Values

Positive Attitude : To succeed

Quest for Knowledge : To empower self

Determination : To stay on course

Courage : To weather the challenges

Humility : To learn from others

Creativity : To rise above mediocrity

Leadership : To lead by example

Teamwork : Leverage cooperative genius to synergize and grow

Accountability : To take complete responsibility

Passion: Hunger for success

Quality: To assure excellence

Galway Products

Galway is official trademark and logo of Glaze Trading. This identity mark, in short, represents not only the product offering of Glaze and the service standards attached therewith, but in totality, represents the entire 'Glaze Way of Life'.

This unique brand identity covers every perceivable quality standard that manifest with Glaze and the people associated with them. It is often fondly referred as the symbol of lifestyle of the people associated with Glaze.

Thus Galway stands as the mark of trust representing the principles of "purity, trust, pursuit of excellence and focused customer satisfaction" as enshrined in the vision and mission statement of Glaze.

Pursuit of excellence through Nature, reliance on age old trusted rare and exquisite herbs, combining tradition with technology, in-house collaborative research and development to roll out innovative products of differentiable identity for every user forms the backbone of the humble thought process behind the evolution of GALWAY.
At the same time it is ensured that all the products have proven efficacy, with perfect fusion of quality and creativity while remaining cruelty free and environmentally safe.

With rigorous process driven product development routine and focused customer satisfaction, GALWAY offers selected range of products that are symbolic of purity, trust and owners pride.

It promises care, excellence and value for money proposition, 'FOR YOU FOREVER'.

GALWAY's identity is rooted in 'Made in India' values for manufacturing and quality control, while key ingredients are secured from the best source around the world.

GALWAY's versatile range features an ever-increasing number of classic and emerging brands across a broad range of product categories including personal care, skincare, health and nutrition, home care and agri-care apart from premium fabrics amongst others.

Glaze Trading India Private Limited

Glaze Trading was founded in the year 2003 by two visionary young entrepreneurs, Mr. Sanjeev Chhibber and Mr. Chetan Handa as a Direct Selling company. Their common goal was to enhance consumer delight while enriching the lives of people associated with the business by promoting free enterprise and success in togetherness.

The fundamentals of Glaze corporation, in short, revolves around sourcing high quality specially crafted FMCG products and offering them to consumers at affordable price while sharing the returns of the trade with channel partners engaged in marketing and distribution. In other words, a business that creates wealth which can be shared to bring prosperity among the participants.

The clear vision, passion, positive attitude, ambition and pragmatism of the founders and the core team of managerial personnel, led by them, has helped the company to grow in leaps and bounds. Today, there are more than one million Independent Distributors pursuing the Glaze business model nationwide to fulfill their inspired dreams. It is supported by a well groomed pan India franchisee network. The efficient and widespread independent distributor network ensures easy accessibility of the products to every user, even if they are located at the most remote places and farthest corners of the country.

Glaze Trading has accumulated significant expertise over the past 10 years. Founded on the humble values and aspirations of life - hope, reward, ownership, togetherness and winning instinct, Glaze offers a plethora of opportunities suited to every ordinary person to achieve extraordinary result. This transformation process is aided, guided and supported by extensive business training, mentoring and self-empowerment initiatives to shape the career of the distributors in achieving their goals.

Direct selling is all about selling quality products directly to consumers at their doorstep subsequent to the explanation and demonstration of products. It also seeks to create a long term relationship with its customers through loyalty and reward programs without going through the traditional store format of retail sales.